Why is it called "Trollbeads"?

Again, answering someone's question! I contacted one of the folks at LAA, and here is what he had to say in response to my question:

Q: Why is the company called Trollbeads?

A: It's a good question. The original name of trollbeads is "troldekugler" which basically means troll beads or troll pearls. A word troll in Danish (and other Scandiavian countries) folklore is quite different from the rest of the world. Trolls are small, little forest creatures who steal or hide your things, and trick you, but are generally considered cute.When we went international with the company we decided to keep the name and simply translate it into English.

This jives pretty well with what I heard at a Trollbeads training seminar--but it was a year ago that I went to that seminar. Also, some trolls were protectors of mankind, from what I remember from the training seminar.

With that, here is a picture of a troll.

Troll

A mischievous climbing troll for your bracelet.

Artist: Søren Sølvsmed